Archive for July, 2009

Top 10 Worst Packaging Offenders

plastic-take-out-bag-19-x-18-x-9-5-500-csAccording to MSN Green, here is a list of the top worst packaging offenders: 1. Plastic takeout 2. Polystyrene takeout 3. Microwave popcorn 4. Pizza boxes 5. Pop cases 6. Pre-packaged lunch items 7. Pet food 8. Take out Coffee 9. Cosmetic and fragrance packaging 10. Multimedia and computer parts To check out the full article, go to: http://green.sympatico.msn.ca/gallery.aspx?cp-documentid=889468&imageindex=1

3 Easy Ways to be a "Green" Wine Shopper

Wine CorksCheck out this cool article we stumbled across for all of our fellow wine lovers! As the world continues to embrace “green” options with growing fervor, many wine drinkers find themselves searching for eco-friendly options in the wine world. While the act of making wine is the result of a perfect harmony between land, climate, and vintner, there is an array of standards for the level of greenness used in production. Often, going green requires sacrifices for the consumer that can make the option unappealing. This is not the case with these easy options when buying wine. 1. Cork It – While many wine makers are using screw tops and fake, plastic cork toppers as a means to cut costs, it’s bad for the environment. Cork comes from Cork Oak trees, which only grow in specific Mediterranean climates in Portugal and Spain. The demand for cork keeps these forests regenerating, and the trees don’t even need to be cut down to harvest the cork. They are scraped of their outer layers every nine years. Keeping these forests thriving is crucial, according to Ben Wrigley from Big Green Smile, an online store devoted to selling green products, because “The habitat of the Cork Oak…is a natural habitat for both farmers to graze their sheep and goats as well as for a large variety of insects, birds and mammals including Barbary deer, Europe’s entire population of wintering cranes, and the endangered Iberian lynx.” The way things are going, it’s estimated that within only a few years the wine industry will be dominated by screw tops and plastic cork. Take a stand and choose cork tops when you purchase a bottle of wine. 2. Go Organic – Organic wines are made from grapes that are pesticide free, and according to U.S. standards, made without sulfites, a preservative. However, many wines come from the rest of the world where the definition of “organic” remains fluid. Dave McIntyre, from the Washington Post, writes, “European agencies such as Ecocert will certify a wine as organic even if sulfites were added. And many Mediterranean wineries have been farming organically for generations because they don’t need chemicals, and don’t trumpet that on labels.” Some wineries focus on producing fewer emissions, while others continue to use cork. Nonetheless, any attempts made by wineries to make a cleaner production process and healthier end result are doing their part to be eco-friendly. 3. Tote-ally Green – reusable bags are catching on, but we’re still too dependent on plastic bags. Plastic bags take over 1000 years to break down in landfills, when they become particles that pollute waterways. Sure, you can get your wine bottles in paper bags as an alternative, but that’s not as chic as the totes available. Great for your trips to the liquor store to stock up the wine rack or to give as a gift. Make a green fashion statement. These three ideas can make “green” wine drinking easy, affordable, and convenient. Whether you hunt for cork tops, drink organic, or tote around a reusable bag, every little bit helps and one person at a time does make a difference.

Low-Income Consumers Driving Demand for Green Products

Check out this interesting tid bit we found on the Brand Week website- thought we should share with you: Contrary to the idea that higher-income shoppers are most interested in “green” products, lower-income shoppers are actually driving demand for sustainable product purchases, per a study by Atlanta-based retail design and strategy firm Miller Zell. The study revealed that while income doesn’t always indicate a bias toward green products, low-income shoppers are most willing to pay a premium for products marketed as green. Women are also more likely than men to pay more for such items. “Offering green products and executing related promotions could potentially create an additional positive dimension of brand perception — which ultimately impacts frequency and purchase behavior,” the study noted. The research additionally identifies which channels are most effective at spurring shopper interest in green products, as well as generational differences in eco-friendly purchase behavior.
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